The Var Guy at TechIQ Magazine offers five reasons why Apples retail strategy is crushing the competition this holiday season: Simplicity, Quality, Integration, Expertise, and Design. As an example, the Var Guy contrasts buying a Windows smartphone with buying an iPhone: buy the iPhone (five minute process), link it to your Mac (five minute process), and activate the iPhone online (five minute process), and youll be wondering why Apples approach isnt the norm for the entire cell phone industry.
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[Source: Apple Hot News]
